Saturday, November 05, 2005

Starbucks lack of cultural knowledge or general advertising campaign?

Originally uploaded by expatteacher.
Starbucks has rolled out this placard across London lately. As an expatriate, I immediatley see the humor. "The Red Cups are Coming" is obviously using my knowledge of Paul Revere to get me interested.

Yet, in Britain I know it doesn't carry the same cultural knowledge. Can my Stateside readers help me out on this one? Does Starbucks have these signs in the States? Is Starbucks just being lazy and rolling out the ad campagn all over or do they think that Brits will think of Paul Revere? Any help is appreciated.