Wednesday, May 09, 2007

60 seconds to show why Governor Richardson isn't hitting double digits in the polls

Governor Richardson is up with his newest ads. He spends 60 seconds explaining his successes and accomplishments. He lists all the reasons I support him. A long list of success as a legislator, executive and diplomat.

However, this is also why he isn't doing better in the polls. Where is the story? Doesn't the commercial sound like the valedictorian reading his list of accomplishments? Whatever happened to "we don't care how much you know, until we know how much you care?"

The commercials don't move anyone viscerally. They don't connect with you at a deep level. They may make you chuckle, but they don't connect you with him.

The good news is that there is more time for more commercials.