Thursday, July 10, 2008

The 6 segments of the voting population and why they matter

Wroth your time today is this article by USA Today that highlights the 6 types of voters who will decide the presidential election.
Obama dominates the two most energized groups of voters, 44% of the electorate combined, who are focused on a range of issues and say they won't change their choice of candidate between now and November. McCain's strongholds are two groups of voters at the other end of the spectrum, 28% of the electorate in all, who are skeptical that the election results will make any difference in their lives and are less enthusiastic about voting than usual.
Very good news for Democrats.